Become a Retailer
We love beautiful things. We think you do too.
Our inspiration comes from anywhere and everywhere — fashion, nature, art, the details no one else catches. That curiosity is what keeps our designs fresh, and it’s what we look for in the boutiques we partner with.
We’re not in every store. Intentionally. The retailers who carry Watters tend to be the ones where the experience is the point — where consultants genuinely love what they sell, and brides leave feeling something they didn’t expect.
If that sounds like your floor, we’d love to talk.
The Collection
Watters Bride — Sculptural and Sophisticated
Couture detailing, luxury fabrics, and the kind of craftsmanship that brides recognize the moment they touch the gown. Architectural and built to be remembered.
Locket — Sexy and Fun
On-trend silhouettes and veils that speak directly to what today’s bride is actually searching for — and surprisingly attainable. The brand that makes the sale easy.
Willowby — Modern and Romantic
Every gown is handcrafted — unhurried, considered, and made for the bride with a creative soul. Modern silhouettes with a handcrafted, vintage-informed point of view.
By Watters — Little White Dresses, Reimagined
Exquisite construction and textured accents for every celebration — from the engagement party to the courthouse. A growing category, and we built it beautifully.
Four brands. One portfolio. A range that meets your bride wherever she is.
What a Partnership Looks Like
We stand behind every stitch — from design and production to the support we give our retail partners around the world. That means:
• First looks at new collections each season, before they hit anyone’s feed.
• Flexible sample packages built around your floor, not a formula.
• Marketing that works year-round — international digital campaigns and trunk shows that send brides to your door already asking for us.
• A real person on the other end of the phone when you need one.
• Vigorous protection of our authorized retailers. In a world full of gray market noise, that matters.
We’re currently accepting inquiries for select markets.
This business revolves around joy — the thrill of creation, the ongoing mission to inspire brides, the satisfaction of fulfilling dreams. We want retail partners who feel the same way.
To begin the evaluation process, email us today.