You know that feeling you get when all your dreams come true? It’s that, but in a dress.
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Set a new tradition with a wedding dress that’s both whimsical and wondrous.
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explore our sister brands
Explore our sister brands
she dreams in color
Do you believe in love at first sight?
Meet your Willowby match at a store near you!
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SHOP OUR NEW SISTER BRAND
Need a dress now? Check out By Watters—our new brand is available online and ready for immediate delivery.
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PERFECT IN PLUS
Our super-flattering gowns are made for women of all shapes and sizes. Select styles available in sizes 00-24w.
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