The Latest in Bridal
Step into the spotlight with this wildly romantic Willowby collection inspired by the magic, grandeur, and drama of vintage theaters.
F/W 2026 COLLECTIONS
Curtain Call
La Main Collection
The Next Chapter Collection
Curtain Call Collection
Our founder, Vatana, curated a mix of vintage-inspired styles, made for right now. Forty years in bridal means we know vintage the way only a brand that’s lived it can.
WILLOWBY F/W 2026 COLLECTION
Our founder, Vatana, curated a mix of vintage-inspired styles, made for right now. Forty years in bridal means we know vintage the way only a brand that’s lived it can. These are the silhouettes worth coming back to.
One Dress. Two Moments.
Transform your look from ceremony to celebration with effortless versatility. Convertible gowns let you layer, remove, and reimagine—so your dress evolves with every moment.
Because some things are meant to be felt. Step into Something Unforgettable.
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BALL GOWN
FIT & FLARE
SHEATH
40 Years of Yes
Most Loved Wedding Dresses
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From engagements to elopements, dogs show up for all of it, just like our By Watters little white dresses.
Married With Dogs
The Anniversary Edit: Modern Vintage.
Forty Years of Favorites
It's our birthday, and this is a big one. Forty years in a world that revolves around joy. We started with bridesmaids. Then brides came calling, and we never looked back. Catalogs, ads, images that caught the moment — and the dresses you come back to, and still love.